Premium advisory • Jakarta–Tangerang focus • Transparent, compliance-ready operations

Growth, distribution, and market entry in Indonesia —
structured, fast, measurable.

Astuti & Hoffmann partners with Indonesian SMEs and international (EU/UK) deep-tech teams that need commercial outcomes: stronger distribution, better offers, faster go-to-market, and a disciplined execution cadence.

Growth & revenue
Offer, pipeline, sales motion, measurable KPIs.
Distribution
Partner mapping, outreach, negotiations, rollout.
Go-to-market
Positioning, pricing, packaging, channels.
Execution
Weekly cadence, decision lists, fast iteration.

View services How we work

Services

Practical advisory that converts into decisions, meetings, and execution — not slideware.

1) Growth Sprint (2–4 weeks)

Diagnosis + action plan + first outreach. Short, intensive, outcome-driven.

Snapshot: product / market / channels / pipeline
Positioning + offer clarity
Partner list + outreach scripts
Weekly KPIs + next actions

2) Distribution Builder (4–8 weeks)

Build partner channels with negotiation frames and rollout plans.

Channel strategy and target segments
Partner value proposition (“why us”)
Negotiation playbook + baseline terms
Pilot / field-trial plan (if applicable)

Who we serve

Teams with a real product/service that want structured growth in Indonesia — with speed and clarity.

Indonesian SMEs: revenue growth, distribution, expansion
Manufacturers & traders: channel and partner network buildout
Deep-tech / AI: market entry, partner strategy, sales motion
EU/UK partners: local access, B2B meetings, market landing

Fit criteria

We work best when execution matters and decisions can be made quickly.

Clear commercial objective
Decision-maker involved
Capacity to execute

How we work

Short cycles, clear deliverables, measurable outcomes. Meetings → decisions → action.

1) Diagnosis

We clarify goals, segments, channels, blockers, and quick wins in 1–2 sessions.

2) Strategy

A concise plan you can execute: offer, positioning, channel, pipeline, KPIs.

3) Execution

Partner mapping, outreach, meetings, follow-up, iteration, reporting.

Contact

We respond within 24–48 hours.

Email: office@astutihoffmann.com

Phone: +62 (0) 899 886 1918